Christopher Columbus had no GPS, no Internet, no travel club, no maps. The explorer made four trips across the Atlantic Ocean from Spain: in 1492, 1493, 1498 and 1502.
Columbus did have a compass and it did get the job done! Well, it sort of got the job done! He did use the compass along with his quadrant and a set of celestial navigation tools and techniques that were known during his time.
More importantly, because of his discoveries, the magnetic compasses became very important navigational tools. This led to more research & development of many more tools & techniques that were used with time which kept growing and has led to the sophisticated technology being used today for navigation.
Your business also needs navigation if you want to reach your business goals strategically.
A number of tools, techniques & tactics today is overwhelming. The focus should, therefore, be on something that will not change with time – i.e. a framework that you can follow rather than just a list of tools, metrics that you use to track your business and where it’s going
No. This is not another post on another set of metrics that you need to track.
Instead in this post, I want to provide a single basic framework to follow to decide your metrics and Key Performance Indices as your business grows. Every growing business needs to track metrics and more importantly, Key Performance Indicators (KPIs) to understand their performance, growth and much more.
[Read more…] about Ecommerce Metrics to Track – Learning from Columbus the Explorer!
