The Client, a large Ecommerce player in the US, wanted to delve deeper into their data and understand the website behavior that is driving sales.
In this blog, I will be taking you through how we understood the work and analysis that was done for the clients, how we ran the project and ultimately delivered the results in the form of actionable insights to the clients.
In my humble opinion, these are some basic ingredients of running a data analytics project with your clients.
Note: All client sensitive information has been hidden/changed and images are from Google demo merchandise account only
1. Gathering The Key Ingredients
It’s essential to start these projects with three key aspects – Business Problem Statement & Details, Data Sources, and Expected Output.
Adding the exact same ingredient details from the project below as an example so that this can be fully understood.