The birth and eventual growth of search engines have been one of the greatest events in the Internet Age as this has literally democratized and centralized information at our fingertips.
SEO has become a 65 billion $ industry as per 2016 reports and is estimated to grow to 72 billion $ in 2018 and it will keep growing as the search engines become more personalized, customized using the machine learning and artificial intelligence era that’s going on currently.
In this post, I’ll be sharing some basics of SEO, how to choose the right metrics and finally the SEO reporting templates that you can use right away. You can even these SEO reports for clients directly as they are super helpful to analyze the business and make data-driven decisions.
Importance and Growth of SEO
The way SEO is increasing, every small business will eventually need an SEO strategy and work to find their next customers in an urgent need. Appearing and making your business relevant in context to your target customers problems/issues and real-time of need via searches is the key.
In this way, we will have an era where the search is one of the must-haves for every small, medium and big business to educate, help and eventually acquire customers. The growth and ROI for this is quite debatable as it takes a long time to actually rank on searches depending on the industry, competition and reach you want. However, once ranked, there is a good amount of traffic that you can enjoy for a long time! There are definitely updates needed and other folks can topple you off – but the organic free traffic and conversions are important for any business. The only investment is valuable content, SEO basics and all the time involved in the same that you are putting into it.
Having worked in SEO for quite a few clients and given great results to them, even though that’s not my main business (data analytics services) and core expertise, I can personally say that the main focus has to be on two cornerstones of SEO only for actual growth at the start: