You are a data-driven E-commerce company working hard to scale with your Objectives.
Your data is scattered in multiple places and you are facing issues in integrating it all in one place so as to focus on your Key Results
You are not able to track your growth metrics as well as you’d like.
You are not able to communicate to your team on exact metrics/goals to follow daily/weekly/monthly along with their work so that they are aligned with the Objectives and Key Results.
You don’t have a clearly-defined strategy or approach in looking at your KPIs in connection with your Top Business Goals.
If the above statements describe you and your business, you are at the perfect place, read on to find a solution to your problems!
I’ve used a plethora of Data products and written about quite a few Dashboard tools on my blog by now. But, there was always a disconnect between graphs, visuals, reports, visualization to the Actual business outcomes.
There is a new tool in the market that I got to personally check out and play with a few data sources, the UI and much more that aims to solve this exact disconnect.
The Growth Management Platform – Yaguara
Yaguara, a growth management and analytics platform is helping E-commerce teams track their goals and confidently track them.
The main USP and what I love about the product is the direct touch with Company’s Business Objectives and Key Results to the Analytics & Visualizations.
They are taking a Top-down approach on their interface here:
- Key Results
Inside each bucket of the three parts, there is a collaboration with the team option and visualizations/graphs that you can build out. That means, for each Key result, you can have graphs to track it and To do’s that your team can work on to improve it.
This can be super helpful for all the users, team members to be aligned on Final objectives even with a very small work they are doing. Relating your most small amount of work with the highest goal of the company could be transformational for all your team members in the form of confidence and the impact they are creating.
In most cases, team members do not have this visibility at all and this is your chance to empower them!
In all my client interactions and work, I’ve always emphasized on the aspect of Focus on Business objectives / Business questions instead of jumping to Metrics / KPIs (as listed on my KPIs framework also) and the folks at Yaguara actually researched the same and implemented it!
They have almost no competitors that are doing the exact same work and that does mean a lot, coming from the E-commerce markets, which has been growing for a long time.
Why Yaguara & Features
Yaguara takes its name from the Amazonian tribal word for “jaguar,” which means “beast of
prey,” and which the company hopes captures the spirit of the platform: elegance and power.
The main reasons why Yaguara was built as per their emails are as follows:
- Creating company-wide goals to keep everyone involved
- Managing all your real-time data in one place
- Using predictive analytics to provide insights for continued growth
Yaguara has a nifty aspect to it called “Insights”. These are recommendations through ML-driven technology that spots patterns and obstacles over time to keep your team moving towards hitting your goals. It takes a bit of time for their systems to recognize data trends and anomalies, so you can be patient with it and see how it helps you.
Here are some Objective examples that you can also set:
- Increase Online Sales
- Build Better Customer Experience
- Grow Social Media Presence
Having a total Growth approach and with all the above aspects is how Yaguara is trying to separate themselves from the other Data products market.
Here are a couple snapshots of a completely active project with all three aspects and the metrics added.
Here are some final Pros and Cons from an Analyst and User perspective both
- Connection of Business Objectives to the Analytics/Visualizations/Metrics
- Creating a Top down approach of Objectives, Key Results and To do’s
- Sharing with Teams on common goals
- Decent list of Integrations to start with
- Reminder Emails to Focus on Growth
- Super user friendly for business users and non-analysts
- Upcoming updates
- New product and not a long history
- Small list of integrations
- Not able to merge metrics from different data sources
- Not able to use more than 1 metric in visualization (to be solved by updates on chart and metric builder in their rollout next month)
All in all, it’s still quite a solid product for businesses focussed on Growth and that resonate with the UI and their Why. You can signup here and start using it.
Lastly, sharing some tips on how to get started below.
How to use Yaguara
After using their product for a while now, here are some very basic high level steps for you to kick start using the product.
- Signup and Login to Yaguara
- Add your Business objectives
- Add your Key Results
- Connect the relevant data and setup visualizations using Integrations and Templates
- Track them daily
- Share with relevant teams
Here’s an example of some Key results I built out for my technology blog project using Google Analytics integration.
Integrations & Templates
To get started, they have a decent set of Integrations on their platform for Web analytics, Email, Payments, Orders and Finance data for your E-commerce business.
They also offer templates to give teams a head start
Let us know if you have any questions in comments or to Yaguara’s team directly