Pravin Singh

Marketing Attribution: Data-driven Journey at a Hyper-Growth Startup

July 1, 2024 By Pravin Singh Leave a Comment

Marketing attribution: two words that can send shivers down the spine of even the most seasoned marketers.

Marketing attribution is like a detective game. It’s about figuring out which marketing moves really helped your startup grow. You have to get many things right to make it work.

The people who care most about this are the marketing team and the bosses. They want to know what’s working in their marketing plans so they can do more of it.

The journey of building the attribution models was far from straightforward. The knowledge we gained has been instrumental in reshaping our approach to marketing strategy, allowing us to make more informed, data-driven decisions.

From Zero to Data Powerhouse: Building a Modern Data Stack for Startups

May 26, 2023 By Pravin Singh 1 Comment

In the midst of exploring diverse career opportunities in the realms of freelancing, e-commerce, marketplace analytics, on-chain analytics and crypto consulting an intriguing prospect came my way. It was an exceptional challenge and a rare opportunity – a chance to be the first data team member of a promising fintech product.

Having spent the past five years as a freelancer, where I had always been part of larger data teams as the 10th, 15th, or 25th member, this new venture fascinated me. It meant departing from my freelancing journey and committing myself to a single company full-time, a decision that carried significant weight.

Initially, I began working part-time for three weeks, allowing me to ease into the role, gather essential context, and set up the foundations. However, I was well aware that a colossal workload awaited me, necessitating a swift transition into a full-time engagement and implementing the famous modern data stack that was essential for moving faster.

During my early conversations with the founders, I made it a priority to deeply understand the business, the product, and the current state of affairs. I delved into their vision of the ideal next states and desired outcomes, absorbing the journey they were embarking on.

The company had successfully traversed the crucial 0-1 stage and discovered product-market fit. Now, we stood at the threshold of scaling from 1 to 10, preparing to expand teams and elevate the organization to new heights. As employee number 33, I joined a team of around 40-50 individuals, and by December ’21, our ranks had swelled to over 100, a testament to our rapid growth and collective ambition.

In this blog series, I will share the captivating tale of building a scalable data stack for startups. From the challenges faced to the strategies employed, this is a comprehensive account of how we transformed from zero to becoming a data powerhouse, poised to propel our company’s success.

Stay tuned for insights, lessons learned, and a roadmap to building an agile and effective data infrastructure that can empower startups on their own path from 1 to 10.

How to start freelancing in data science

December 22, 2020 By Pravin Singh Leave a Comment

2020 has been a phenomenal year for remote work and freelancing. It grabbed the attention of the world as it became an essential part of their lifestyle and not just an option.

It did not matter if it’s a small, medium or large company, there was no other option but to adopt instantly and widely across the entire team.

~1.2 Trillion $ is now the total freelancers income this year, this is up 22% from last year, the Gig Economy is on track to grow well for the coming years.

The percentage of American workers that freelance has been pretty stable and growing slightly for the last 6 years continued to grow from 35% to 36% even in 2020 despite all the uncertainty

(Source: Upwork Freelance forward 2020 report)

I’ve personally been sharing everything I know about freelancing on linkedin since April 2020 to help peers, folks that have entered the world of remote work, freelancing and lastly folks who were affected by the pandemic due to pay cuts, job losses etc.

This ultimate guide is another attempt to help all the data professionals and folks from any tech communities

So how does one get started in freelancing?

Just like anything in life, I would recommend reverse engineering and starting with the end in mind!

[Read more…]

Winning data clients online – 5 day email course

November 10, 2020 By Pravin Singh Leave a Comment

Every year, I love doing side projects apart from my usual work, clients etc – this year in April 2020, I decided to share everything that I have actually done in the last 4 years in my freelancing career publicly on linkedin to help folks in getting started

No gimmicks, no fluff, no B.S, actual work done by yours truly.

The reason I love side projects is because my entire freelancing business was a side project once and it’s been a very rewarding journey personally, financially, emotionally to have worked with over 40+ clients in the last 4 years serving startups to SMBs to enterprises.

For this, I created a simple completely free 5 day email series that has been viewed by a lot of folks on linkedin and some have taken action, some have been inspired and the overall response has been good!

Here’s an excerpt from Day 1 email and you can sign up at the bottom for the same

Freelance data analyst salary

57 million. 1 Trillion $.

[Read more…]

Best Dashboard Software & Tools for Your Business

November 12, 2019 By Pravin Singh 7 Comments

Dashboards.

KPIs. Metrics. Reporting.

These buzzwords in Business intelligence & Data analytics industries represent typically how a growing data-driven company runs their business. Are You tracking your KPIs? Are you creating a data-driven culture in your growing company?

In fact, Facebook was tracking only one metric religiously for a very long time in their early days. Noah Kagan followed suit at App Sumo eventually. There is no denying the fact that tracking metrics is crucial for a growing business and to focus all your energy on a certain set of KPIs that help build focus across the entire team.

Tableau vs Looker vs Domo – The Top Enterprise Business Intelligence Tools

October 8, 2019 By Pravin Singh Leave a Comment

The sale of Looker for $2.6 billion to Google and Tableau for $15 billion to Salesforce early this year is a clear indication of the power of data visualization in Enterprises and the need of packaged Cloud Business Intelligence (BI) services.

It is a recognition that most people are often better able to process large amounts of data visually than in other ways, and that the insights from those visuals are worth serious money.

The competition in Enterprise Business Intelligence Tools just keeps evolving and that actually makes life difficult for Enterprise decision-makers in finalizing a tool.

[Read more…]

Pravin Singh

Freelance data analyst salary

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