Web Analytics Hub

Analytics for Growing Companies

Data Analysis

Crypto Market Intelligence: 3 Powerful Onchain Data Growth Strategies

By Leave a Comment

Welcome to the new frontier of crypto market intelligence, where every transaction tells a story and every wallet leaves a trail.

Within decentralized finance (DeFi), the traditional black box of competitor analysis has transformed into the transparent glass house of blockchain data.

Through advanced crypto market intelligence, we can now watch competitors’ customers move between platforms, tracking their journey from memecoins to NFTs, and understanding exactly what drives their decisions. This isn’t just possible – it’s the new reality of onchain data and defi analytics, and I’ll show you how to leverage it.

crypto market intelligence
[Read more…] about Crypto Market Intelligence: 3 Powerful Onchain Data Growth Strategies

Marketing Attribution: Data-driven Journey at a Hyper-Growth Startup

By Leave a Comment

Marketing attribution: two words that can send shivers down the spine of even the most seasoned marketers.

Marketing attribution is like a detective game. It’s about figuring out which marketing moves really helped your startup grow. You have to get many things right to make it work.

The people who care most about this are the marketing team and the bosses. They want to know what’s working in their marketing plans so they can do more of it.

The journey of building the attribution models was far from straightforward. The knowledge we gained has been instrumental in reshaping our approach to marketing strategy, allowing us to make more informed, data-driven decisions.

Marketing Attribution models

Read more: Marketing Attribution: Data-driven Journey at a Hyper-Growth Startup [Read more…] about Marketing Attribution: Data-driven Journey at a Hyper-Growth Startup

Cohort Analysis Example: A guide to understand user retention

By 2 Comments

The customer plays an important role in every business and knowing the behavior of these customers can lead to meaningful insights for the business. One of the tools which have been long used to understand the behavior of the customer is cohort analysis. In this post, we will briefly walk through a cohort analysis example.

Let us begin by understanding what are Cohorts exactly. A cohort is simply a group of people having similar characteristics. These could either be their spending pattern or a particular date on which a group of people is on-boarded to a platform.

For example, consider any companies with large datasets like Uber or OLA, for these companies a cohort could be a group of people joining their platform on a particular day. Cohort analysis can come in handy to understand how good the business is in retaining people to their platform.

A typical data set for such analysis would be as shown below.

 

[Read more…] about Cohort Analysis Example: A guide to understand user retention