Marketing attribution: two words that can send shivers down the spine of even the most seasoned marketers.
Marketing attribution is like a detective game. It’s about figuring out which marketing moves really helped your startup grow. You have to get many things right to make it work.
The people who care most about this are the marketing team and the bosses. They want to know what’s working in their marketing plans so they can do more of it.
The journey of building the attribution models was far from straightforward. The knowledge we gained has been instrumental in reshaping our approach to marketing strategy, allowing us to make more informed, data-driven decisions.
