Case Studies

Crypto Market Intelligence: 3 Powerful Onchain Data Growth Strategies

December 26, 2024 By Pravin Singh Leave a Comment

Welcome to the new frontier of crypto market intelligence, where every transaction tells a story and every wallet leaves a trail.

Within decentralized finance (DeFi), the traditional black box of competitor analysis has transformed into the transparent glass house of blockchain data.

Through advanced crypto market intelligence, we can now watch competitors’ customers move between platforms, tracking their journey from memecoins to NFTs, and understanding exactly what drives their decisions. This isn’t just possible – it’s the new reality of onchain data and defi analytics, and I’ll show you how to leverage it.

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Marketing Attribution: Data-driven Journey at a Hyper-Growth Startup

July 1, 2024 By Pravin Singh Leave a Comment

Marketing attribution: two words that can send shivers down the spine of even the most seasoned marketers.

Marketing attribution is like a detective game. It’s about figuring out which marketing moves really helped your startup grow. You have to get many things right to make it work.

The people who care most about this are the marketing team and the bosses. They want to know what’s working in their marketing plans so they can do more of it.

The journey of building the attribution models was far from straightforward. The knowledge we gained has been instrumental in reshaping our approach to marketing strategy, allowing us to make more informed, data-driven decisions.

From Zero to Data Powerhouse: Building a Modern Data Stack for Startups

May 26, 2023 By Pravin Singh 1 Comment

In the midst of exploring diverse career opportunities in the realms of freelancing, e-commerce, marketplace analytics, on-chain analytics and crypto consulting an intriguing prospect came my way. It was an exceptional challenge and a rare opportunity – a chance to be the first data team member of a promising fintech product.

Having spent the past five years as a freelancer, where I had always been part of larger data teams as the 10th, 15th, or 25th member, this new venture fascinated me. It meant departing from my freelancing journey and committing myself to a single company full-time, a decision that carried significant weight.

Initially, I began working part-time for three weeks, allowing me to ease into the role, gather essential context, and set up the foundations. However, I was well aware that a colossal workload awaited me, necessitating a swift transition into a full-time engagement and implementing the famous modern data stack that was essential for moving faster.

During my early conversations with the founders, I made it a priority to deeply understand the business, the product, and the current state of affairs. I delved into their vision of the ideal next states and desired outcomes, absorbing the journey they were embarking on.

The company had successfully traversed the crucial 0-1 stage and discovered product-market fit. Now, we stood at the threshold of scaling from 1 to 10, preparing to expand teams and elevate the organization to new heights. As employee number 33, I joined a team of around 40-50 individuals, and by December ’21, our ranks had swelled to over 100, a testament to our rapid growth and collective ambition.

In this blog series, I will share the captivating tale of building a scalable data stack for startups. From the challenges faced to the strategies employed, this is a comprehensive account of how we transformed from zero to becoming a data powerhouse, poised to propel our company’s success.

Stay tuned for insights, lessons learned, and a roadmap to building an agile and effective data infrastructure that can empower startups on their own path from 1 to 10.

How to build a Centralized Marketing ROI Template using Supermetrics

August 3, 2018 By Pravin Singh 2 Comments

Are you overwhelmed by the number of ever-growing marketing reports in your organization?

Is your marketing data scattered over multiple systems?

Are you wasting time pulling reports from different data sources and comparing them?

Do you have problems in centralizing all your data sources?

Do you have problems in finding the right ROI of your marketing efforts?

Are you overwhelmed by the number of ever-growing marketing reports in your organization?

Is your marketing data scattered over multiple systems?

Are you wasting time pulling reports from different data sources and comparing them?

If you face the above problems, you have come to the right case study solution and post to look at, read on to learn more about this.

Ecommerce Analysis Project – Case Study

July 3, 2018 By Pravin Singh 1 Comment

The Client, a large Ecommerce player in the US, wanted to delve deeper into their data and understand the website behavior that is driving sales.

In this blog, I will be taking you through how we understood the work and analysis that was done for the clients, how we ran the project and ultimately delivered the results in the form of actionable insights to the clients.

In my humble opinion, these are some basic ingredients of running a data analytics project with your clients.

Note: All client sensitive information has been hidden/changed and images are from Google demo merchandise account only

1. Gathering The Key Ingredients

It’s essential to start these projects with three key aspects – Business Problem Statement & Details, Data Sources, and Expected Output.

Adding the exact same ingredient details from the project below as an example so that this can be fully understood.

Executive Dashboard | Data Visualization – Case Study

July 11, 2017 By Pravin Singh 1 Comment

The Client, a Real Estate Company, was using various online marketing methods to improve their presence and grow their business.

The challenge was the overwhelming number of reports, excel sheets, google sheets being used for reporting and analyzing what is going right and wrong. This made taking decisions very slow and hard for the executives. They had to juggle between multiple platforms to understand the performance and reports of each of them.

Challenges: Outdated, cumbersome Reporting methods and Siloed Data.

The solution that I had proposed to them was an Executive Centralized Dashboard to create a single source of truth on the hand of executives to take data-driven decisions on the same.

The business was using their website, a CRM Tool – Insightly, Facebook primarily for Social Media, AdWords for paid marketing and MailChimp for their Email Marketing. For each of them, they had to login to multiple tools, look at their reports, their analytics etc – which led to a waste of time and siloed reporting where the big picture is often missing of where the business is headed and what to do next. The focus becomes only on the tool rather than on the big picture of growing your business

So – the first step was bringing everything into one centralized tool that can handle all the data sources. Then we had to build dashboards with the most relevant KPIs for each of the data sources for the business. We chose Domo for all this work and went ahead in setting up all the dashboards

Now, I will be showing just samples and parts of the executive dashboards that we built for our client and some results that they had with it.

Case Studies

1. Gathering The Key Ingredients

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