Finally, a video post here, where I explain some very basic pointers on why not to focus on conversion rate.
Yes, you heard that right. And I’m saying this knowing that a 0.01% increase in this metric can help you gain an extra million dollars or much more.
The main reason for this video is that I’ve had multiple E-commerce clients and potential clients of mine come to me with a Conversion rate obsessions and for CRO work (Conversion rate optimization) – now we don’t exactly help in CRO, but we definitely help in understanding your customers and your marketing process deeply via our Marketing and Customer analytics offerings, which eventually improves bottom line and has a long-term picture in mind.
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