E-commerce websites are one of the most popular forms of e-business. As online stores get three times the growth rate of their brick-and-mortar counterparts, many traditional retailers expand into online sales. This makes the competition nothing short of fierce.
How, you may ask, does one stand out among such competition?
This is where we talk about website speed. Speed might not be as important as content, but it is still one of the largest predictors of website success. More importantly, website speed is a factor few website owners are aware of.
And an important factor it is. If your store earns $100,000 a day, just one second of delay in page load times eats away $2.5 million in revenue over the course of a single year.
[Read more…] about How Website Speed Impacts Ecommerce Revenue and Analytics