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Website Analytics

Why you should not focus on your Conversion Rate

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Finally, a video post here, where I explain some very basic pointers on why not to focus on conversion rate.

Yes, you heard that right. And I’m saying this knowing that a 0.01% increase in this metric can help you gain an extra million dollars or much more.

The main reason for this video is that I’ve had multiple E-commerce clients and potential clients of mine come to me with a Conversion rate obsessions and for CRO work (Conversion rate optimization) – now we don’t exactly help in CRO, but we definitely help in understanding your customers and your marketing process deeply via our Marketing and Customer analytics offerings, which eventually improves bottom line and has a long-term picture in mind.

 

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Website Traffic Analysis Reports & Templates

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Traffic.

The one word that every website needs, craves for, cannot live without at all times.

Over a billion websites and the number keeps growing exponentially daily. From personal branding to consulting to business to companies to every other thing, there is a website out there for almost everything now.

This post is mainly driven towards websites that have a good amount of traffic and there are multiple solid sources. This could be anything in and above the range of 10,000 – 30,000 monthly visitors approximately. Anyone in and above this range must perform traffic analysis and know their exact traffic sources, analyze them and use that to create business goals, traffic strategies for the future (many more reasons ahead on why to do this below)

Now if “traffic analysis” seems like a lot of work, we are here to break that myth and give you three awesome ready-made templates from Supermetrics that you can instantly plug and play!

Hold your horses before we jump to the templates now!

Before doing any type of analysis, we should be aware of the WHY behind it, so let’s dig into that quickly.

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Ecommerce Metrics to Track – Learning from Columbus the Explorer!

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Christopher Columbus had no GPS, no Internet, no travel club, no maps. The explorer made four trips across the Atlantic Ocean from Spain: in 1492, 1493, 1498 and 1502.

Columbus did have a compass and it did get the job done! Well, it sort of got the job done! He did use the compass along with his quadrant and a set of celestial navigation tools and techniques that were known during his time.

More importantly, because of his discoveries, the magnetic compasses became very important navigational tools. This led to more research & development of many more tools & techniques that were used with time which kept growing and has led to the sophisticated technology being used today for navigation.

Your business also needs navigation if you want to reach your business goals strategically.

A number of tools, techniques & tactics today is overwhelming. The focus should, therefore, be on something that will not change with time – i.e. a framework that you can follow rather than just a list of tools, metrics that you use to track your business and where it’s going

No. This is not another post on another set of metrics that you need to track.

Instead in this post, I want to provide a single basic framework to follow to decide your metrics and Key Performance Indices as your business grows. Every growing business needs to track metrics and more importantly, Key Performance Indicators (KPIs) to understand their performance, growth and much more.

 

Ecommerce metrics to track

 

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How to Find Your Websites Most Valuable pages?

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Sales. Purchases.

The wonderful notifications of something being purchased online from your website.

In this post – I want to cover figuring out the WHY of sales – why did a particular visitor become a customer? Why did those sales happen on your website? What were the triggers that made the customer finally purchase from you? What pages of your website really help the visitor to ultimately buy from your website? What type of content really helps in converting your website visitor?

Your Websites Most Valuable pages

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The World of Website analytics

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Analytics.

Website Analytics.

A couple of buzzwords in the 21st century that I have been deeply involved in with my work over the last few years. So much so, that this has made me start my own freelancing & consulting business and now finally, this website right here and my first blog post.

In a series of blogs and on this website, I’ll be deciphering the Website analytics term and various types of work in it in very simple language for everyone to understand and go deep inside their data to mine top actionable insights about their users, their business and much more.

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