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Crypto Market Intelligence: 3 Powerful Onchain Data Growth Strategies

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Welcome to the new frontier of crypto market intelligence, where every transaction tells a story and every wallet leaves a trail.

Within decentralized finance (DeFi), the traditional black box of competitor analysis has transformed into the transparent glass house of blockchain data.

Through advanced crypto market intelligence, we can now watch competitors’ customers move between platforms, tracking their journey from memecoins to NFTs, and understanding exactly what drives their decisions. This isn’t just possible – it’s the new reality of onchain data and defi analytics, and I’ll show you how to leverage it.

crypto market intelligence
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Why you should not focus on your Conversion Rate

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Finally, a video post here, where I explain some very basic pointers on why not to focus on conversion rate.

Yes, you heard that right. And I’m saying this knowing that a 0.01% increase in this metric can help you gain an extra million dollars or much more.

The main reason for this video is that I’ve had multiple E-commerce clients and potential clients of mine come to me with a Conversion rate obsessions and for CRO work (Conversion rate optimization) – now we don’t exactly help in CRO, but we definitely help in understanding your customers and your marketing process deeply via our Marketing and Customer analytics offerings, which eventually improves bottom line and has a long-term picture in mind.

 

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Website Traffic Analysis Reports & Templates

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Traffic.

The one word that every website needs, craves for, cannot live without at all times.

Over a billion websites and the number keeps growing exponentially daily. From personal branding to consulting to business to companies to every other thing, there is a website out there for almost everything now.

This post is mainly driven towards websites that have a good amount of traffic and there are multiple solid sources. This could be anything in and above the range of 10,000 – 30,000 monthly visitors approximately. Anyone in and above this range must perform traffic analysis and know their exact traffic sources, analyze them and use that to create business goals, traffic strategies for the future (many more reasons ahead on why to do this below)

Now if “traffic analysis” seems like a lot of work, we are here to break that myth and give you three awesome ready-made templates from Supermetrics that you can instantly plug and play!

Hold your horses before we jump to the templates now!

Before doing any type of analysis, we should be aware of the WHY behind it, so let’s dig into that quickly.

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Cohort Analysis Example: A guide to understand user retention

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The customer plays an important role in every business and knowing the behavior of these customers can lead to meaningful insights for the business. One of the tools which have been long used to understand the behavior of the customer is cohort analysis. In this post, we will briefly walk through a cohort analysis example.

Let us begin by understanding what are Cohorts exactly. A cohort is simply a group of people having similar characteristics. These could either be their spending pattern or a particular date on which a group of people is on-boarded to a platform.

For example, consider any companies with large datasets like Uber or OLA, for these companies a cohort could be a group of people joining their platform on a particular day. Cohort analysis can come in handy to understand how good the business is in retaining people to their platform.

A typical data set for such analysis would be as shown below.

 

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Ecommerce Analysis Project – Case Study

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The Client, a large Ecommerce player in the US, wanted to delve deeper into their data and understand the website behavior that is driving sales.

In this blog, I will be taking you through how we understood the work and analysis that was done for the clients, how we ran the project and ultimately delivered the results in the form of actionable insights to the clients.

In my humble opinion, these are some basic ingredients of running a data analytics project with your clients.

Note: All client sensitive information has been hidden/changed and images are from Google demo merchandise account only

1. Gathering The Key Ingredients

It’s essential to start these projects with three key aspects – Business Problem Statement & Details, Data Sources, and Expected Output.

Adding the exact same ingredient details from the project below as an example so that this can be fully understood.

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