Google Data Studio, a powerful business intelligence tool by Google, offers advanced data visualization capabilities for businesses. However, it is only as good as the data it is helping visualize. This is where a robust reporting platform like Supermetrics comes into the picture.
Supermetrics automates the extraction of a wealth of data from a wide variety of sources, including Google Analytics, Facebook Insights, AdWords, Twitter Ads, LinkedIn Ads, and so on. Google Data Studio simplifies the plotting of that data onto a graph and obtains meaningful insights from it. There are a plethora of tools available in the market that provide the same functions. However, the advantage of the Supermetrics-Google Data Studio duo is that they automate the reporting. Thus, businesses can monitor the performance of their operations, revenue growth, and other metrics on a daily basis without manually extracting and plotting all of that data.
Here are some ways SMBs & enterprises can use both tools to improve their businesses: