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Analytics for Growing Companies

ecommerce

Why you should not focus on your Conversion Rate

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Finally, a video post here, where I explain some very basic pointers on why not to focus on conversion rate.

Yes, you heard that right. And I’m saying this knowing that a 0.01% increase in this metric can help you gain an extra million dollars or much more.

The main reason for this video is that I’ve had multiple E-commerce clients and potential clients of mine come to me with a Conversion rate obsessions and for CRO work (Conversion rate optimization) – now we don’t exactly help in CRO, but we definitely help in understanding your customers and your marketing process deeply via our Marketing and Customer analytics offerings, which eventually improves bottom line and has a long-term picture in mind.

 

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How Website Speed Impacts Ecommerce Revenue and Analytics

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E-commerce websites are one of the most popular forms of e-business. As online stores get three times the growth rate of their brick-and-mortar counterparts, many traditional retailers expand into online sales. This makes the competition nothing short of fierce.

How, you may ask, does one stand out among such competition?

This is where we talk about website speed. Speed might not be as important as content, but it is still one of the largest predictors of website success. More importantly, website speed is a factor few website owners are aware of.

And an important factor it is. If your store earns $100,000 a day, just one second of delay in page load times eats away $2.5 million in revenue over the course of a single year.

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How to build a Centralized Marketing ROI Template using Supermetrics

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Are you overwhelmed by the number of ever-growing marketing reports in your organization?

Is your marketing data scattered over multiple systems?

Are you wasting time pulling reports from different data sources and comparing them?

Do you have problems in centralizing all your data sources?

Do you have problems in finding the right ROI of your marketing efforts?

Are you overwhelmed by the number of ever-growing marketing reports in your organization?

Is your marketing data scattered over multiple systems?

Are you wasting time pulling reports from different data sources and comparing them?

If you face the above problems, you have come to the right case study solution and post to look at, read on to learn more about this.

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Ecommerce Analysis Project – Case Study

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The Client, a large Ecommerce player in the US, wanted to delve deeper into their data and understand the website behavior that is driving sales.

In this blog, I will be taking you through how we understood the work and analysis that was done for the clients, how we ran the project and ultimately delivered the results in the form of actionable insights to the clients.

In my humble opinion, these are some basic ingredients of running a data analytics project with your clients.

Note: All client sensitive information has been hidden/changed and images are from Google demo merchandise account only

1. Gathering The Key Ingredients

It’s essential to start these projects with three key aspects – Business Problem Statement & Details, Data Sources, and Expected Output.

Adding the exact same ingredient details from the project below as an example so that this can be fully understood.

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Ecommerce Analytics – The Holy Trinity

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E-commerce analytics.

The world of e-commerce and it’s massive growth would not have happened without the level of data analysis and analytics happening around it.

After having done so much work in E-commerce analytics, we have realized that there are three main analytics areas, which we will term as the “Holy Trinity” here. These are the areas that give the most insights and out-of-sights to the business and also where we have worked the most with various clients.

The Holy Trinity of Analytics in E-commerce is the Marketing, Customer and Product Analytics – a clear focus on these three help you in gaining deep understanding and top insights from your businesses

 

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